|
Strategic Marketing's services
include . . .
*
New Product/Market Opportunity Analysis
Using
a combination of structured questionnaires and informal discussions,
we survey the customer base to determine the market need,
perceived benefits, pricing sensitivity, and competitive strength
and positioning. We recommend product and pricing strategies,
selling approaches, support programs, and promotional techniques
to help you achieve a winning edge.
<-- Back
*
Product Marketing Programs
Our
product marketing programs focus on enhancing sales of existing
products. We recommend, and help you implement, unique product
approaches, pricing strategies, competitive positioning, distribution
strategies, and promotional plans. Our programs will help
you increase your sales and share of market.
<-- Back
*
Long Term Strategic Planning
We combine an objective, unbiased view of your corporate strengths
and weaknesses with current market forces to develop a long-term
strategic plan. Working with your staff, Strategic Marketing
will formulate specific programs to serve as guidelines for
future investments, product development activities, and marketing
and support directions.
<-- Back
*
Competitive Assessment and Positioning
As an independent third-party, Strategic Marketing is often
in a better position to evaluate your competitors, ascertain
their strengths and weaknesses, and devise winning strategies
in the game of competitive "warfare".
<-- Back
*
Pricing and Bundling Strategies
We are experts at developing creative pricing and bundling
strategies that achieve your corporate and marketing objectives,
enhance the sale of your products and services, and increase
your margins.
<-- Back
*
Market Research
Primary and secondary research is employed to determine the
shape and size of a particular market, future trends, market
segments, and key competitors--vital information for the foundation
of a successful long-term strategy. Our customer perception
surveys of your company, products and support services provide
the data to ensure that you are moving in the right direction.
<-- Back
*
Marketing Communications
Strategic Marketing can help you implement effective, yet
economical, marketing communications programs to support your
strategies. We produce company and product brochures, media
advertising, direct mail, and cost-effective publicity programs.
We also create a wide range of excellent sales presentations
materials?computerized slides, videotapes, and tabletop presenters.
We excel at translating complex technology into hard-hitting
selling messages. Messages that clearly differentiate you
from the competition, and get orders.
<-- Back
|
